Overview
Isave.CAMPAIGN lets you automate a number of processes and production output options. Our standard feature is related to print, SMS, eDM, landing pages and reports, but via webservices (API) this could also include other channels including social media.
The Campaign builder also known as ‘Drag and drop builder’ is divided into four categories: Audience, Assets, Decisions and Actions.
Audience
Contacts – This module is used for adding contacts (lists) to a campaign.
New entries – This module is used when a new contact is added to a list and you want to trigger an action
Assets
Email – Newsletters in HTML format based on templates that are in line with the company graphical profile.
Personal page – a personal landing page used for “read more” pages or collecting more data about the contact as a input form. The content can be personalized based on demographic data stored on the contact.
Open page – Used as a form page as the page has no personal reference.
IE. a newsletter subscription form.
SMS – a quick way to send short messages as a part of a campaign. The SMS can also contain links to personal landing pages or other URLs.
Incoming SMS – Receive sms messages based on match on codeword, as part of a campaign. Contact Isave to register your code words.
Print – Use personal printed documents as a part of your campaign. The document can be personalized based on demographic data.
Decisions
Submitted form – Check if contact has submitted a form. Add a ‘Wait’ activity after the red node to schedule the next step for contacts not submitting the form.
Clicked in email – Check if contact has clicked a link in a newsletter. Add a ‘Wait’ activity after the red node to schedule the next step for contacts not clicking in the email.
Contact match – Check if contact matches a certain demographic value.
List membership – Check if contact exist in a certain list.
IE check if a contact is on the newsletter list, if not add it to that list.
Advanced filter – Filter your contacts based on these parameters: Contact data, Opened newsletters, Link in Campaign, Data List, Bounce and Lead Score. The parameters is combined with these matches: Is, Is Not, Greater Than, Less Than, Contains, Not Contains, Has Value or Has No Value.
Visited page – Check if a contact has visited a landing page or not.
Actions
Add to list – Add the contact to a list.
Wait – delay the activity. The delay values can be set in minutes, days or wait until a certain date. If days is selected you can also set it up to skip weekends. When selecting days or a certain date, you can also specify the time to trigger the action.
Remove from list – Remove the contact from a list.
Update contact – Update a demographic value.
Order Print – Select a print template document to be sent to a print shop. Select one of the printer defined under the active company and choose if the documents is going to be sent immediately or once per day.
Split test – Set up multiple alternative e- mails in a campaign and whoever gets the most clicks or openings will be the winning newsletter. You must define a number of mailings to be the basis for any letter that will win.
Personal links – Creates personal link (URLs) to personal landing page that can be used to get more information about the contact. The links are built dynamically based on one or more field values in the contact database (IE firstname.lastname.helloisave.com). The links can also be “password protected” so the user must enter a value only known to the contact (IE date of birth).
Repeat – Used when an activity is repeated several times. You can choose between repeat every day, week or month. You can also specify a given time that the activity should be repeated.
Alert – Send an alert to an e-mail address or mobile number (SMS). The content of the alert can be customized and can contain demographic data values. The alert can be sent to one recipient or a data list.
API in – Initiating this method from a rest api call will start the next acitivy
for the selected contacts. Available paramters to identify the contact is:
ContactID, EDMGuid or ExtContactNumber (use only one, case sensitive names). Dateformat : dd.MM.yyyy TimeFormat : HH:mm:ss
See the API methods here.
API out – Can be used to trigger events in external systems. We use HTTP Post, add variables in the URL ie:
http://www.bigcompany.com/api?method=updatecrm&date=(##todaydate##)&email=(##email##)&referrer=Isave.DIALOG….
All variables are available.
See the API methods here.
Reports – Used to report the new contacts in a campaign.
The report is sent by e-mail or FTP on a user-defined time or when triggered by a new user added to the campaign.
